4 Media Theory Research

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In this post I am going to be exploring the ways in which a range of media theories are able to be applied to chosen media texts. As a result of doing this, I will be able to independently make an initial decision in terms of which media theory I am most likely to use embed well within the production of my music video.


https://lh3.googleusercontent.com/u/0/d/166y8JCXwhdmpjnT2Ah1Z8q9TIYxPdk2Z=w402-h300-p-k-nu-iv1


“Somebody to you” by The Vamps ft Demi Lovato is a brilliant example of where Van Zoonen’s Feminist theory is displayed in the media. In the music video, there is an obvious discourse presenting the boys as masculine, sporty and stereotypically ‘attractive’, which is used to entice their target audience of younger, teenaged females to watch their music video. On the other hand, the girls in the music video are portrayed to be pretty, vulnerable, slightly clueless, or in other words ‘dumb blondes’. They are also objectified to be seen as a decoration, which can be identified in the pool scenes, where the girls are lying around the pool, almost implying, or connoting that the idea that the women have the same value as a pool floaty. 



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